AIESEC posters on the streets of Sydney
7 Comments Published by Svetlana Zhukova on Sunday, July 27, 2008 at 11:40 AM.
being an AIESEC alumnus is a state of mind rather than a title; I'm sure many thousands of alumni around the world who go to chair conferences, mentor members, advice on boards and support in many other ways, would agree.
I work now in company that runs outdoor advertising in Australia, and in addition to having my marketing communications role, I am also an account manager for sponsored and charity campaigns that Adshel runs. The premise is that we donate media space for free to not for profit organisations, and of course working with many other charities, I had AIESEC on my mind too. Several months ago I suggested to MC that we run a campaign, and several days ago it all came into reality!
Forty AIESEC NSW recruitment posters are being displayed in Sydney for 2 weeks starting 21 July (one week to go now). Big (1.2m x 1.8m) posters are up in bus shelters on the streets, in panels in railway stations and in central shopping centres. Campaign that normally would cost about $20,000, was donated to AIESEC for free (no cost support is something most AIESECers, including myself when I was in leadership roles, always hope for :)
I reckon it's world's first, outdoor advertising campaign supporting AIESEC recruitment :)
I'm happy that AIESEC could be supported, it well deserves it; thanks to alumni support (not only me but also from other alumnus who sponsored the printing of posters).
An example of how AIESEC can be supported when a couple of people and current AIESEC are joining forces to make things happen :)
I work now in company that runs outdoor advertising in Australia, and in addition to having my marketing communications role, I am also an account manager for sponsored and charity campaigns that Adshel runs. The premise is that we donate media space for free to not for profit organisations, and of course working with many other charities, I had AIESEC on my mind too. Several months ago I suggested to MC that we run a campaign, and several days ago it all came into reality!
Forty AIESEC NSW recruitment posters are being displayed in Sydney for 2 weeks starting 21 July (one week to go now). Big (1.2m x 1.8m) posters are up in bus shelters on the streets, in panels in railway stations and in central shopping centres. Campaign that normally would cost about $20,000, was donated to AIESEC for free (no cost support is something most AIESECers, including myself when I was in leadership roles, always hope for :)
I reckon it's world's first, outdoor advertising campaign supporting AIESEC recruitment :)
I'm happy that AIESEC could be supported, it well deserves it; thanks to alumni support (not only me but also from other alumnus who sponsored the printing of posters).
An example of how AIESEC can be supported when a couple of people and current AIESEC are joining forces to make things happen :)
Labels: adshel, AIESEC, outdoor campaign
Hey Sveta,
that's a really classy looking poster! great job on it.. bet it's attracting plenty of eyeballs!
This is just amazing Sveta, what a contribution!!!! For all @ers having a hard time chasing alumni, this type of BCP is worth all pains. I put my hands together and wish i had just one alumnus like you while in @. Keep it up !!!
I could not expect less from a former GLOBAL ALUMNI COORDINATOR! take care Soviet!
nice one. Give me a shout when you are free to catch up.
I remember myself all those times in AIESEC when you are sitting in the office thinking 'if only I could make that promotion happen...' so if now I can help to make it happen, i will :) plus i'm living with an AIESECer, inspiration every day! :) let's see what results the campaign brings
Hey, I saw this picture on Mel Soh's blog. She redirected the picture to your blog.
Back in the days when I was in AIESEC, we can only dream for this to happen. It's like a dream come true to really see this. Nice work!!
Siz
PS: what happened to the "It's up to you!" campaign?
Hi!!!
It is really great looking advertisment! I would love to have same in my city streets!
I'm current vice president of communication in Lugansk, Ukraine. And I can feel and see how we change people in this post soviet country around us.
Today I raised local media holding to support us :))) I'm so happy!!!