Sveta & Novak Djokovic
0 Comments Published by Svetlana Zhukova on Monday, January 19, 2009 at 12:23 PM.
Courtesy of my company, Adshel, and Medibank International, tennis tournament we sponsor, me and a couple of girls from work went for 'meet the players' party, kind of welcome event for players and sponsors.
The funny thing was, that we had no clue who were the players - apart from most known faces, would you recognise a tennis person on the street? I wouldn't. Plus they look very different in normal attire :)
Nevertheless, there were a couple of faces we knew - Serena Williams, Dinara Safina, Jelena Jankovic, Nalbadian, Novak Djokovic. And I couldn't help but get a picture with him :)

The funny thing was, that we had no clue who were the players - apart from most known faces, would you recognise a tennis person on the street? I wouldn't. Plus they look very different in normal attire :)
Nevertheless, there were a couple of faces we knew - Serena Williams, Dinara Safina, Jelena Jankovic, Nalbadian, Novak Djokovic. And I couldn't help but get a picture with him :)
Labels: medibank international, novak djokovic, tennis
2009 (New Year) Resolutions
1 Comments Published by Svetlana Zhukova on Thursday, January 15, 2009 at 12:51 PM.
1. Learn to drive
2. Re-learn basic Spanish
3. Dedicate time to painting
4. Travel to Asia with friends
5. Call parents every two weeks
5. Call friends every month
7. Be in a job that inspires me
8. Upload pictures to flickr every week
9. Become more active in sustainability issues
10. Blog weekly
11. Expand my network in Australia
12. Keep my international network alive
13. And shall I put exercise every week?...
2. Re-learn basic Spanish
3. Dedicate time to painting
4. Travel to Asia with friends
5. Call parents every two weeks
5. Call friends every month
7. Be in a job that inspires me
8. Upload pictures to flickr every week
9. Become more active in sustainability issues
10. Blog weekly
11. Expand my network in Australia
12. Keep my international network alive
13. And shall I put exercise every week?...
Labels: resolutions
about marketing, being different and life
0 Comments Published by Svetlana Zhukova on Saturday, January 10, 2009 at 11:24 AM.
"If brands are as significant part of our culture as we [marketers] claim, we should aim to be net donors to our culture. That would be different." - J.Matthews, Blue Marlin
"Your job is to sell this car!' - 'No, my job is to make people want to buy this car" - T.Moult, SPG
"Since climate change is driven by per-head consumption, the way to mitigate it is simple to reimagine each of those values [beauty, health, travel, leisure, fun, self-esteem] in ways that don't depend on buying too much stuff. " - R.Butler
"Being truly different impact positively on your people, product and the bottom line, but it usually comes with a cost" - W. Leach. Isn't it so also for people, being truly different makes an impact, but it does come with a cost...
"What you choose not to do is just as important as what you choose to do"
"Leadership and conviction is what it boils down to. The difference between good and great leaders is the ability of the great to transform. They do so by having powerful beliefs and convictions, the courage to stand by them, the power to attract people and partners on the journey and the generosity to share success"
"Your job is to sell this car!' - 'No, my job is to make people want to buy this car" - T.Moult, SPG
"Since climate change is driven by per-head consumption, the way to mitigate it is simple to reimagine each of those values [beauty, health, travel, leisure, fun, self-esteem] in ways that don't depend on buying too much stuff. " - R.Butler
"Being truly different impact positively on your people, product and the bottom line, but it usually comes with a cost" - W. Leach. Isn't it so also for people, being truly different makes an impact, but it does come with a cost...
"What you choose not to do is just as important as what you choose to do"
"Leadership and conviction is what it boils down to. The difference between good and great leaders is the ability of the great to transform. They do so by having powerful beliefs and convictions, the courage to stand by them, the power to attract people and partners on the journey and the generosity to share success"
Labels: marketing, quotes, sustainable
